Guided by both consumer expectations and our own, intrinsic values, our commitment to social responsibility is constantly evolving. The collective well-being of our people and our planet is more complex and pressing than ever before. 

In response, we’re reimagining what it means to be fashion forward - we’re designing conscious collections, re-distributing profits to areas of need and are committed to understanding the true scope of our impact.

When it comes to making change, we're doing so with equal parts ambition and grace. A nod to the notion of progress over perfection,  our standards for ELCE are high but we know we won’t always get it right.

Our Commitment

In 2020, we changed our drop structure to move away from the traditional seasonal fashion calendar. Our strategy adapted to launch smaller, more curated product drops at more frequent times throughout the year. Although we won’t see the true impacts of our efforts until 2024, there are key highlights that will drastically reduce our impact, these include: A CORE collection launching in 2023 based on past best-sellers. Our intention for this collection is that it operates a supply and demand model. The concept will veer from larger initial stock order and buying based on demand and reducing the risk of wastage. To complement CORE we will launch conscious, curated capsule collections that once sold, will not be re-stocked. Customers that shop our capsules can rest in knowing they have acquired something truly unique, that only a handful of others were able to purchase. Our goal is to reduce our impact in over-production and better respond to our customers demands. We will continue to trial, test and measure the effect of changing the drop structure in relation to overproduction throughout the coming years.

Concious Collection

Eliminating excess plastics from our supply chain and diverting such waste from landfill plays a pivotal role in reducing both ours, and our customers' environmental footprint. 

When you shop online, your ELCE pieces will arrive at your door in 100% biodegradable garment bags that can be composted at home. All of our packaging - from our mailers to our swimwear hygiene liners and our swing tags - are made from recycled materials and plants. Unlike plastic that will outlive us all, our biodegradable packaging will break down naturally in less time than it takes most of us to decide if we want that one piece in Olive or Ivory.

No need to be confused about how to recycle each individual piece - everything (apart from the shipping label) can be composted. Simply remove the shipping label, cut it into small pieces and let your compost bin do the rest. 

100% Biodegradable packaging

Partnering with i=Change enables us to give back to causes we care about. Their platform creates funding streams that build, nurture and support local and global communities and positively impact the environment. 

Through our partnership, we have chosen three charities that support women and children and protect our planet for future generations.  For every online sale, we donate $1 to Clean the seaBuild a woman's future or Continue her education. After checkout, it’s up to you to decide where that donation goes. 

You can learn more about i=Change here.


From our flagship stores to our family run factories, our brand was brought to life in Bali. We are endlessly grateful to the incredibly talented artisans who stand behind our brand and the local community who have made this island our second home. By partnering with Bali Street Mums Project, we’re able to say a small thank you, by giving back to the community who have given us so much.

The Bali Street Mums Project is an initiative dedicated to ending the cycle of impoverished mums, begging children and human trafficking. $25 provides a mum or child with two weeks of safe housing, clean clothing, education and medical aid.

$1 from every sale in our Bali stores will be donated directly to supporting this initiative. You can learn more about the Bali Street Mums Project here.

Bali Street Mums